Top 5 Reasons Why Your Website Visitors Are Abandoning You
A great article by the folks over at Ontraport talks about the top 5 reasons why people are abandoning your shopping cart. But, if you’re a coach or consultant, then these things also apply to why people might not be making those appointments on your online calendar either.
Consumers are fickle creatures. They fill up their online shopping carts, look like they’re about to buy and then they click away without purchasing. We’re sure you’ve experienced this in your business. According to Coremetrics/IBM, 67% of shopping carts are abandoned prior to purchase!
1. Hidden Costs – Whatever you do, don’t surprise consumers with hidden costs right before they’re about to click ‘buy’. Make customers feel confident about purchasing your products by making the total cost explicit.
2. User Experience – Many shopping carts require the consumer to register before purchasing, but consumers often prefer to check out as a ‘guest’. Frequently, they can’t remember their usernames and passwords and ditch the purchase out of frustration. According to WorldPay, 25% of consumers left their shopping carts because the navigation was too confusing or laborious.
3. Site Functionality – If your site is slow or confusing, consumers may grow frustrated and abandon their cart. Make sure your site is fast and clear. And remember, simplicity is key.
4. Indecision – Many consumers are simply not ready to complete a purchase. They may want to wait on the order for a variety of reasons, such as waiting for payday. A cart abandonment email reminds them of the benefits they’ll receive from potential purchases. It’s helpful to send one in the time frame of 45 minutes to 3 days after they abandon their carts.
5. Security – According to WorldPay, 17% of consumers leave their carts because a site appears unreliable. Make sure your site demonstrates hallmarks of security (i.e., SSL certificate). The presence of security icons will reassure wary customers of your site’s security.
Source: https://ontraport.com/5reasonsonlineshoppingcartsgetabandoned/